BMW i3 Video Debut | BimmerFile

BMW i3 Video Debut | BimmerFile












BMW is launching a new, sub brand called “BMWi”. Sound familiar? (iPod, iPad, etc.). It is a brand new, electric platform. I believe this is the 3rd model in the line-up, and it’s quite stunning in almost every way imaginable. Listen to the head of design talk about how they found opportunity in new engineering processes, technology and materials.

BMW i3 Video Debut | BimmerFile.


About workpath

I am a visual communication designer for print, digital interface and environment. I am currently focusing on digital user interface design for web, applications, mobile and consumer products in Seattle, Washington.

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