Wolff Olins Blog, Logo Battle

I’m sure everyone has seen the new USA Today visual identity. The folks over at Wolff Olins (and USA Today) are having a little fun with Stephen Colbert’s hilarious coverage.

This back and forth between design and media is just great. It’s a reminder to not be so serious all the time about what we do. Unless we’re designing the UI for the latest touch screen medical devices, we’re not saving lives iterating on the next graphic identity for our client. It’s good to be able to laugh at ourselves.

Blog – Wolff Olins Blog – Logo Battle.



About workpath

I am a visual communication designer for print, digital interface and environment. I am currently focusing on digital user interface design for web, applications, mobile and consumer products in Seattle, Washington.

One comment

  1. Was with one of the designers behind the new layout of USA Today this weekend. She said it was an interesting challenge to work with the various editors to help them think about their content in context of changing the layout on a daily basis.

    She also has never had one of the projects she has worked on go to the world of POP Culture so quickly!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: