Creative Review – 2012 Olympics pictograms launched

Love the pictograms and how they extend the graphic identity of the 2012 Olympics. Seeing their usage in print really makes everything come together. I’ve had “issues” with the logo but I have to say that seeing all the collateral come together really makes for a nice, cohesive brand; the system as a whole somewhat “saves” the logo in some respects.

Creative Review – 2012 Olympics pictograms launched.


About workpath

I am a visual communication designer for print, digital interface and environment. I am currently focusing on digital user interface design for web, applications, mobile and consumer products in Seattle, Washington.

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